FUCK FASHION

This film was commissioned by the owner of a clothing line called miss sixty who screened it as part of a tour of his world class art collection. The only requirement given to Roberts were; that the line of clothing was to be used in the piece.

The experiment was 2 grand, 2 mediums (super 8mm & 16mm) and 2 weeks from inception to completion.

And so the concept became:
To mock the pop fashion industry in a film that plays in a constant loop and was cut to a theoretical rhythm that would fit to any music. Successful on all fronts – Fuck Fashion not only has a different non linier story line depending on where you enter and to what music is accompanying, but the style and imagery of the film was blatantly (and poorly) ripped off for a Miss Sixty campaign that followed.

Irony in action...